Web-Fi strikes again @ Measure Bowling


Web-Fi’s ladies are always attracted to staying tuned to what’s happening in the web analytics community. We have attended previous occasions of Measure Bowling and warmly recommend the event for other digital marketing geeks looking for a friendly face.


Venue: Bowling Stones in Wemmel (Brussels)

Time: Thursday 20th November 2014, 1830 – 22:30

#MeasureBowling Brussels was held this time at the Bowling Stones in Wemmel (Brussels). It was a wonderful opportunity to meet up with other members of the Digital Analytics community in an informal atmosphere. We joined the other geeks for a meal before hitting the lanes, making some new friends along the way.

The analyst in me tried to KPI what sort of score I could roll. Fortunately, I opened the evening with a strike. But that was the only strike I scored. Bringing my strike rate down to a miserable 5%.

Along with the who’s who of the Brussels analytics community, I fought for pole position in the race to be the most data informed bowling team in Europe. Must say I did put up a good fight. In keeping with an open and transparent culture, we tweeted every strike on Twitter using the hashtag #MeasureBowling.

Nice to know: we were not alone… on the same evening, #MeasureBowling was happening in Belfast, Berlin, Brighton, Manchester, Dublin, Cracow, Grenoble, Leeds, Lille, London, Madrid, Milan, Montpellier, Munich, Nantes, Paris, Prague and Warsaw. Each event was organized locally. As forecasted, there was plenty of chat on Twitter. Prizes had been sponsored generously by Adobe for the best bowlers in Digital Analytics in Europe.

I could also give you metrics on the litres of beer consumed, or glasses of cava emptied in my case, but I lost count (not at all due to the aforementioned number of glasses of cava consumed).

Want to attend Measure Bowling Brussels next time ?



For more information on Measure Bowling (it’s a Europe-wide event, but we obviously attended Measure Bowling Brussels), and to register for future events, check out the Measure Bowling site.

A huge thanks to Remco Van Der Beek of Engage who bowled us over with an impeccably well organised event.